Crown Royal Partners with the Grand Slam of Curling
Named Title Partner of Crown Royal Players’ Championship
The Grand Slam of Curling announced today that Crown Royal has signed on as the new title partner of the Crown Royal Players’ Championship.
As part of this media partnership, Crown Royal will receive prominent in-venue integration across the Grand Slam of Curling’s most prestigious event of the season.
This season’s Crown Royal Players’ Championship will take place at Southeast Event Centre in Steinbach, MB, Jan. 6-11, 2026. Long considered the "crown jewel" of the Grand Slam season, the event features the top curling teams from the season competing for the largest prize purse.
About The Curling Group
The Curling Group (TCG) is a sports business venture dedicated to revolutionizing the sport of curling through strategic investments and a commitment to innovation and content production. In 2024, The Curling Group acquired the Grand Slam of Curling event series, including global media rights. In April 2026, The Curling Group will launch Rock League, curling’s first-ever global professional league.
Media Contact
Jennifer Cram, jennifercram@thecurlinggroup.com
About The Curling Group
The Curling Group (TCG) is a sports business venture dedicated to revolutionizing the sport of curling through strategic investments and a commitment to innovation and content production. In 2024, The Curling Group acquired the Grand Slam of Curling event series, including global media rights. In April 2026, The Curling Group will launch Rock League, curling’s first-ever global professional league.
Media Contacts
Jennifer Cram, jennifercram@thecurlinggroup.com